Direct-to-consumer (D2C) haircare brand Arata has secured $4 million (Rs 34 crore) in a series A funding round led by Unilever Ventures.
The funding round also saw participation by Bold, the venture capital arm of L'Oréal and existing investor Skywalker Family Office.
The company will utilise the funds for product innovation, consumer research, and expansion its distribution channels.
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