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Sandra Halliday Published January 3, 2025 Reading time
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H&M latest edit, campaign, takes in activewear, beauty and home

By

Sandra Halliday Published
January 3, 2025

January is a major month for launching activewear collections and edits as consumers aim to shake off festive season weight gain. And H&M has recognised this with a new Good Move edit. But it’s also one that’s more ‘joined up’ than many, incorporating the retail giant’s beauty and interiors offer too.

H&M Move, together with H&M Beauty and H&M Home has launched “the Wellness Edit created to capture all senses”. 

The company said the “tools and products selected for this collection help you embrace daily moments of self-care”. They include as a key focus H&M Move’s new Yoga leggings in SoftMove made with Lycra Sports fabric. They’re said to “combine softness and functionality to offer unparalleled freedom, fitting you like a second skin”.