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Matthieu Guinebault Translated by
Nicola Mira Published December 16, 2024 Reading time
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Cambridge Satchel set to open stores in Paris, Berlin, Amsterdam

By

Matthieu Guinebault Translated by
Nicola Mira Published
December 16, 2024

French-owned British leather goods brand Cambridge Satchel, so far distributed only in the UK, is planning to triple its revenue within two years. In order to do so, it is set to open stores in continental Europe in 2025, focusing specifically on the cities of Paris, Berlin and Amsterdam.

Cambridge Satchel was acquired by French group Chargeurs in 2022, and now intends to boost its visibility in Europe, targeting cities with a large population and a strong tourist influx. Last year, Cambridge Satchel sought to increase its visibility by striking a strategic partnership with Hello Kitty, and more recently it snapped up the exclusive license for the musical fantasy film Wickedwhich, like its most famous song, seems to be “defying gravity” at box offices worldwide.

Above all, Cambridge Satchel is going through a design evolution. Its most popular products have been revamped by adopting a more contemporary style and a directional colour palette. Cambridge Satchel has also tweaked its range to meet the demand for smaller bags. Young customers can now choose from a range of leather accessories, including clutch bags priced from £30 to GBP40 (from €36 to €48).