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Reuters Published January 6, 2025 Download
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TAG Heuer replaces Rolex as official timekeeper of F1

By
Reuters Published
January 6, 2025

TAG Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.

Previously the F1 timekeeper from 1992 to 2003, the brand will have a significant presence at the season's 24 races with trackside branding and activations.

High-end Swiss watchmaker Rolex had been a partner to Formula One since 2013.