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Godfrey Deeny Published January 6, 2025 Reading time
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Boucheron Unveils Chinese New Year campaign, with actors Zhou Dongyu and Ethan Juan

By

Godfrey Deeny Published
January 6, 2025

Boucheron has celebrated the latest Chinese New Year with a new campaign unveiled on Monday, starring Global Brand Ambassador Zhou Dongyu and actor Ethan Juan.
 
Like Chinese New Year, which embodies the duality of endings and beginnings, or reunions and fresh starts, the campaign video roams about with the protagonists through Chinese gardens, high speed trains, and chic hotels.

 
During this festive season, Boucheron accompanies the stars on their personal journeys - drawing strength from family gatherings or venturing out to explore new horizons. Entitled "Comings and Goings," the campaign captures these moments of growth and emotional connection.
 
For this symbolic celebration, Boucheron brought together two renowned actors wearing Quatre creations: Global Ambassador Zhou Dongyu and Ethan Juan, intertwining two stories set in different times and places. Though centered  around Chinese New Year, whose opening day this year is on January 29, when folks will celebrate the Year of the Snake. A creature that sheds its skin, symbolizing the process of letting go of the old and embracing the new.