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Benjamin Fitzgerald Published December 17, 2024 Download
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Authentic Brands extends Champion eyewear deal with L'Amy America

By

Benjamin Fitzgerald Published
December 17, 2024

Authentic Brands Group announced on Monday a multi-year extension of its partnership with L'Amy America for the manufacturing and distribution of Champion eyewear.

The New York-based management said the premium eyewear brand specialist will continue the design, manufacture, and distribution of Champion optical and sunglass products for men, women, and youth.

“The extended partnership with L'Amy America allows us to bring Champion's iconic spirit of innovation and comfort to even more consumers across generations. Together, we'll keep pushing the boundaries of design and performance in eyewear, staying true to Champion's legacy while meeting the evolving needs of today's active, fashion-conscious individuals,"
said Steve Robaire, EVP of Reebok and Champion, Authentic Brands Group.