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Jennifer Braun Published December 15, 2024 Download
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Lacoste partners with Haddad Brands for kidswear license

By

Jennifer Braun Published
December 15, 2024

Lacoste has signed a five-year licensing agreement with American company Haddad Brands to expand its presence in the children’s apparel and accessories market. 

As part of the agreement, the New York-based company has gained exclusive rights to design, develop, produce, and market Lacoste kids’ clothing and accessories line. 

The first collection from this collaboration is set to debut in mid-July 2025. The financial terms of the deal were not disclosed.