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Godfrey Deeny Published December 18, 2024 Reading time
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Stealthy cashmere marque Leret Leret talks new-generation business and latest Miami pop-up

By

Godfrey Deeny Published
December 18, 2024

In an era defined by quiet luxury, graphic-led cashmere marque Leret Leret – which opens its latest 2024 pop-up today in Miami - likes to stealthily stand apart.

Leret Leret produces some of the finest cashmere imaginable but eschews all logos and lettering. Its cool cardigans, sleek gilets and classy pullovers are made from the purest cashmere, and their keen fans maintain them with love. Each top comes with a special cashmere brush, the better to keep their knits in tip-top condition.
 
Very much a family-owned business, Leret was founded in 2019 by Andrea, Alesia and Edouard Leret, Franco-Venezuelan siblings. Their dream: a modern creative vision inspired by their multicultural heritage. The result: top-of-the-range cashmere knitwear – instantly recognizable by their original intarsia motifs, and rarefied craftsmanship. The style is playful, starring intarsia octopi, thistles, golf clubs, tennis rackets, vintage American cars and retro graphics. And worn by a cool community of chefs, actors and actors.