The house of Chanel has upped its commitment to the Grand Palais, with a five-year deal to stage shows there that will finance an exciting new series of exhibitions, revealed Monday in Paris.
Chanel has increased its backing to €30 million over the next half decade, up from €25 million in the five-year period preceding the Grand Palais closure for extensive renovations.
“The Grand Palais is a great machine for fabricating dreams,” said Chanel fashion president Bruno Pavlovsky, noting that Karl Lagerfeld first began staging catwalk displays there in 2005.
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